New Chief Marketing Officer for Canadian Pacific

Canadian Pacific has enhanced its Sales and Marketing team to better meet the needs of its current and potential customers, and has named John Brooks as Senior Vice-President and Chief Marketing Officer, effective immediately.

CP President and Chief Executive Officer, Keith Creel said: “As CP moves into the next phase of its impressive turnaround, it is time to focus on further strengthening our customer base and growing the top line. We are confident that John and his talented team can leverage our superior operating model, diversify our book of business and deliver for our customers and shareholders.”

Reporting directly to John will be Vice-President Sales and Marketing, Merchandise and Bulk, Tommy Browning and Vice-President Sales and Marketing, Intermodal and Grain, Jonathan Wahba.

Tommy started his rail career with Illinois Central in 1989 and has held a number of senior marketing and operations-related roles in his nearly three decades in the industry. Since joining CP in 2013, Browning has played an integral role in enhancing CP’s merchandise and bulk portfolios while building relationships with key customers.

Jonathan, who was most recently the Chief Operating Officer at Kriska Transportation Group, has also held leadership positions at Schneider National, CN and Midland Transport. His extensive experience in the transportation industry, from trucking to rail, will support CP’s strong intermodal business. His appointment is effective immediately.

John said: “Better service, more in-depth analysis through Trip Planning and the most disciplined operating team in North America, combined with a strong sales and marketing team positions us well for the future. Jonathan and Tommy have proven track records in this business and I look forward to working closely with them and the rest of the team as we continue to deliver for our customers.”

In the role of CMO, John will be responsible for CP’s business units and lead a group of highly capable sales and marketing professionals across North America. In addition, he will be responsible for strengthening partnerships with existing customers, generating new opportunities for growth, enhancing the value of the company’s service offerings and developing strategies to optimise CP’s book of business.

With more than 20 years in the railroading business, John brings a breadth of experience to the CMO role that will be pivotal to CP’s continued and future success.

For more information visit www.cpr.ca

20th Feb 2017