Nublue launch new Fuel Fighter ecommerce website

Lancaster-based eCommerce agency Nublue has launched a new website for heating oil supply business, Fuel Fighter.

Fuel Fighter has been supplying fuel online for nearly a decade, through a small number of carefully selected, trusted, independent heating oil suppliers. They approached Nublue looking for a completely custom built and flexible website that suits both their needs and those of their customers.

The new site needed to fit several criteria and it was necessary for Nublue to build the development in Cake PHP – a rapid development framework that enables the creation of completely bespoke and unique systems. This allowed them to offer Fuel Fighter flexible working solutions and better control over how orders are received and processed. Aligned closely with what the client needed and offering a much more tailored solution than would be possible with other development options.

Alongside the back-end flexibility, front end improvements have been made too. Such as a stylish, conversion focused design and clever user-experience enhancements like a refined quote generation tool and a better search function.

Fuel Fighter went to Nublue to help them create a website that offers them much more control over what they can do online. Head of Agency at Nublue, Matt Hutchinson explains how they achieved this for their client. “Building the site in Cake PHP gave us the creative scope and versatility needed to offer Fuel Fighter exactly what they wanted. It’s the only rapid development framework our developers use so we know it inside out and this enables us to produce fantastic results. On this project, creating a bespoke product management system full of bells and whistles ticked all of the boxes for the client and it’s an end product we’re very pleased with.”

For more information visit www.fuelfighter.co.uk and www.nublue.co.uk

26th March 2017