OnlineFuels and Shell Deutschland have entered into a JV in Germany

OnlineFuels and Shell Deutschland have entered into a JV in Germany

OnlineFuels, a leading B2B online fuel sales platform in the UK, and Shell Deutschland Oil GmbH have entered into a joint venture in Germany, creating OLF Deutschland GmbH, launching a fuel sales platform for the commercial B2B market in Germany. OnlineFuels Deutschland intends to cooperate with other oil and energy companies in Germany.

James Stairmand, founder and CEO of OnlineFuels, explained: “Germany is the largest fuel market in Europe – an ideal place for us to expand our online offerings.”

Jörg Debus, Shell Commercial Fuels Manager Europa/Africa, said: “With an online platform we want to give our B2B customers the opportunity to order products around the clock to mitigate potential exposures. In addition, the platform aims to make the oil purchasing process as simple and efficient as possible for our clients.”

James revealed that the platform is going to be overhauled. “Our platform will never be complete, it will evolve to customers’ needs and requirements. We’re listening to you and we are on the right path. Buyers, sellers and now hauliers, we want your opinions. You will do well to upset us with negative feedback.”

The company is building a separate commercial team in Hamburg and all IT updates will happen in the UK.

He said the JV could only affect buyers and sellers positively. “The UK business remains the UK business, but now with extra investments to really fine-tune the tools you use every day and build new features. Our partnership with Shell is in the German market, but the fact they have backed us to partner within Europe is a huge reassurance that the UK model is working and the way the industry is heading.”

The go-live is planned for the first half of 2019. The company’s headquarters will be in Hamburg.

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3rd December 2018