Van den Bosch ‘starts a new phase’ with growth strategy and market positioning

Van den Bosch has presented a new growth strategy and market positioning, ‘The Supply Changer in Bulk’, through which the logistics service provider said it wants to ensure sustainable change in the sector.

According to Van den Bosch, data analysis, digitisation, innovations and a more wide-ranging approach to the supply chain all contribute to a smarter kind of bulk logistics.

An extensive intermodal network remains essential in this respect. In fact, the logistics service provider wants to expand its network even more in the coming years by investing in smart equipment, an ambitious sustainability approach and a knowledge lab for open innovation.

Van den Bosch said it “combines logistics knowledge and experience with the possibilities that data, technology and automation offer. The insights obtained in this way provide Van den Bosch with much more control over the logistics chain. That means higher delivery reliability, more transparency in the supply chain, fewer empty kilometres and a lower CO2 footprint for its clients. So, for example, customers can receive integrated CO2 advice based on an emissions calculator. New insights like these also offer far-reaching possibilities for developing new concepts and evaluating scenarios for optimising supply chains.”

The change that Van den Bosch wants to realise in the bulk sector goes hand in hand with a repositioning of the brand, it said. To that end, Van den Bosch is introducing a new communication style, removing the word ‘Transport’ from the company name and marking the next step in its evolution with the new promise: ‘The Supply Changer in Bulk’.

Van den Bosch CEO Rico Daandels said: “Market demand is changing and we are responding to that. We want to further strengthen our leading position in order to make smart bulk logistics and more efficient supply chains a reality together with customers. Intermodal transport is of course an essential part of this, but fundamentally it’s about accumulating fewer kilometres. Bulk logistics is about more than just quantity. Quality through insights, knowledge and data is essential to perform as optimally and sustainably as possible.”

For more information visit www.vandenbosch.com

19th October 2020